AT&T Latest to Drop Tiger

AT&T said Happy Birthday to Tiger Woods by ending Woods' endorsement deal.  The embattled golfer turned 34 on Wednesday, and is wrapping up a year he'd just as soon forget.

Woods hasn't been used much by the phone company in advertising, but its logo was on Woods' golf bag, a multi-year deal signed earlier this year.

AT&T, which is based in Dallas, offered the usual "we wish him well" in a statement emailed to Bloomberg News regarding its decision to sever ties.

When contacted by AP, Woods' agent, Mark Steinberg, had no comment on AT&T's decision.

Woods admitted martial infidelity is costing him millions of dollars, even though some companies continue to back him.  Consulting firm Accenture dropped him two weeks ago, saying he was "no longer the right representative" for them.  Gillette isn't airing Tiger ads or using him in its shaving product advertising. Swiss watch maker Tag Heuer is pulling back its use of Woods' image in its campagins.

Electronic Arts Inc., which puts out the "Tiger Woods PGA Tour" series of golf video games, hasn't pulled the plug.  Upper Deck has kept its autograph deal going and Nike has said it plans to stick with Woods.