Dallas Cowboys golf course goes high tech

If you like to mix your golf with a little football and haven't been to the Dallas area lately, we can report that there is a "Cowboys Golf Club" in Grapevine, Texas.

Located approximately 20 miles from downtown Dallas and Fort Worth, Cowboys Golf Club has been named the No. 1 daily-fee golf course in the Metroplex for seven consecutive years by AvidGolfer Magazine. Designed by architect Jeff Brauer and opened for business in 2001, Cowboys is the world's first and only NFL-themed club in the world.

The club integrates a historical tour of the franchise's accomplishments with a display of Cowboys memorabilia and historical markers.

Now, the club has partnered with ProLink Solutions to offer GPS functionality and some video advertising.

The club's general manager says "GPS systems will help us keep the pace of play steady, monitor our carts, and deliver a great tournament experience through the scoring software."

ProLink uses a patented, 10.4" high-resolution color screen mounted on carts to display what it calls "dynamic, easy-to-read graphics including distances to the pin and hazards, pro tips, pace-of-play timer and radial arc for cart-path-only holes".   The system also offers golfers the ability to order food and beverage items with a touch of a button on the ProLink screen.

The GPS provider recently introduced 'ProLink Touch', the golf industry's first cart-mounted "Touch" screen which features enhanced scoring functions which will automatically calculate "Nassau" and "Skins" results.

For courses' bottom lines, the new system's expansive memory stores up to 7,500 ads, generating incremental revenue through a larger sales inventory. Designed with a proprietary custom interface, ProLink says Touch delivers "lightning-fast cart-to-clubhouse communication for all purposes including two-way communications, golfer safety, food-and-beverage orders and pace-of-play alerts".


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