We’re not sure if Tiger Woods’ wife and kids are glad he’s finally getting out of the house and doing something on the weekends, but we know the TV networks and the PGA Tour are looking forward to his return at the Accenture match play event. Tiger tees off Thursday morning after the eight-month recovery from knee surgery.
Golf Channel gets a big boost with its early round coverage. Tiger faces Australian Brendan Jones in his first match and expectations are that ratings will be huge. The network will air a 30-minute prime-time special about Woods on Tuesday and a 60 minute show on Wednesday. NBC takes over weekend coverage, giving it a huge lift as the season gets underway.
This week, Nike Golf (NYSE:NKE) kicks off a new commercial, “THE GOOD LIFE,” which celebrates the return of Tiger Woods to competition and highlights the winning performances of Nike Golf athletes in 2008. Woods has announced that he will compete in this week’s Accenture Match Play Championship.
“I think we are all looking forward to getting him back and seeing what kind of shape he’s in,” said Leonard, a 12-time winner on the PGA Tour. “You always want to compete against the best in the world out here and win.”
Radiating a fun, humorous, tongue in cheek tone, “THE GOOD LIFE” TV commercial features Nike athletes Woods, Stewart Cink, Trevor Immelman, Anthony Kim, Justin Leonard and Carl Petterssen.
“We had a great time shooting the spot together. We had a lot of laughs,” said Woods. “I’m now ready to play again.”
The ad will begin airing on Wednesday through Sunday on ESPN, ESPN News and The Golf Channel. The Golf Channel will air it immediately preceding Tiger’s first tee shot in round one of the Accenture Match Play Championship. The campaign will also be featured on nikegolf.com